Campaign Positioning A couple of weeks ago, I saw the 'Celebrity' video protraying Barack Obama as one of the debutantes like Paris and Britney and questioned his ability to lead. Whether or not that's dirty politics, it seemed to have worked according to the polls. So when I saw this article about the man behind this ad, I was curious. Apparently, Fred Davis is a Republican positioning guru, having worked with the likes of Bob Corker (who took down rising star, Harold Ford, in Tennessee), and Arnold Schwarzenegger himself. I am curious to see how he is going to spin Sarah Palin in the days ahead, Creator of 'Britney' Ad Designs Somber Convention On the Fly

Labels: Marketing, Politics, Positioning

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