A Marshall MBA's Blog on Marketing, Entrepreneurship, & Changing the World thru Business

Saturday, October 10, 2009

The World's Deepest Bin - The Fun Theory

To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.

This is from The Fun Theory (an initiative with support from Volkswagen). Check out the site. It looks like it’s just getting started, but this is the way of the future. How many things are created today simply because that's the way its always been done? What can we reimagine? How can we create innovative ways to improve the world without making tradeoffs?

Labels: Net Impact, Sustainability, The Fun Theory

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